Kenyan Poet — Full Campaign Report
May – July 2024
Swipe Rite Management developed and executed a multi-platform campaign to position Kenyan Poet as a storytelling brand, leveraging cultural narratives and digital media to build reach across local and international markets.
Campaign Highlights
- 1.1M+ impressions across digital platforms
- 555K+ new audience across 32 countries
- Partnerships with Nairobi City Marathon & Reload Drink EA
- Cross-platform influencer collaborations
- Consistent narrative branding across all creatives
Strategies
- Targeted ad campaigns (Facebook, Instagram, YouTube)
- Story-driven influencer seeding
- Branded content and audience storytelling prompts
- Localized cultural messaging for East Africa
- International push: curated partnerships for global reach
Recommendations
- Expand influencer partnerships to diaspora communities
- Deepen local media coverage with interviews
- Leverage storytelling podcasts for thought leadership
- Use performance data to design season-long campaigns
Campaign Analytics
